The Saucony Shoe Manufacturing Company's first factory was founded in 1898 at Kutztown, Pennsylvania, on the high banks of the Saucony Creek (from which the company would get its name) by four businessmen. The company offers a variety of shoes, such as running, trail running, racing, walking, and a college collection. Each of these types of shoes utilizes specific technology relevant to the type of targeted activity. The shoes are designed for 3 main purposes: racing, running, and walking. Shoes are also made by focusing on the runner's foot size, type of running, arch type, pronation, and running location.